This story has been provided by NewsVoir. The company wants to be a game changer in the retail meat industry, offering customers a unique, odourless shopping experience, and supporting the growth of farmers across the country. He was highly impressed with the brand's concept, which aims to improve the welfare of farmers, and expressed his appreciation. Recently, the company executives met Narendra Singh Tomar, the Union Minister of Agriculture & Farmers. In addition to the Natu Kodi speciality, it expanded its offerings to include a range of products such as pickles, quail birds, young warriors, turkey, brown eggs, and country eggs. Over the past year, Country Chicken has established itself as a profitable and thriving enterprise. All the chicken are sourced from farms owned by him and ensure consistent quality. The company leveraged its longstanding partnership with Kotayya, a noted name to raise the bar in the offerings of Natu Kodi chicken. Consequently, emphasis was laid on exponentially increasing brand awareness and reaching out to new customers through various marketing campaigns and strategies. In efforts to build on the goodwill, the team worked on strengthening the brand and gaining a strong foothold in the competitive market. This success reinforced the popularity of the brand in the city, leading to the opening of the third store in Kothapet. Ranjan, MLA's - Vivekananda and Prakash Gowd. 13 lakh revenue in its first week of operations itself.Īdditionally, the company unveiled its third experiential store in Manikonda, with the inauguration attended by the minister, Talasani Srinivas Yadav, Principal Secretary, J. The Indian Council of Agricultural Research-National Research Centre for Meat (ICAR-NRCM) recognised and felicitated the Country Chicken Co for revolutionising the country chicken and retail meat store segment.Īs part of its diversification and branding, the company launched the innovative 'Express Store' in KPBH Colony. It was honoured to represent the Indian meat ecosystem at the Dubai expo, where it received recognition and support from prominent figures such as Union Minister, Mr Anurag Thakur, Tamil Nadu Chief Minister, M.K Stalin, and the Federation of Indian Chambers of Commerce and Industry (FICCI). The company attracted national and global attention too. The outlets strive to bring the best Natu Kodi Chicken to the consumers plate. Of these 11 deals for Hyderabad have been finalised. Very quickly, word spread and the company received 300 franchisee requests in just a month. It was inaugurated by the Telangana State Minister Animal Husbandry and Dairy, Mr Talasani Srinivas Yadav.Īlso Read | Karnataka: Even Amit Shah Facing Law and Order Issues in Mangaluru, What To Say of Common Man, Says State Congress Chief DK Shivakumar. The operations of Country Chicken Co got a fillip with the launch of the flagship store in Pragathi Nagar in its very first quarter. The company is betting big on its commitment to providing the highest quality chicken and customer satisfaction to drive growth. The farmers base expanded to 15,000 and customers served reached 17,000 and operational profitability was demonstrated.
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